If you are looking for a way to get more exposure through Google+, optimizing your Google+ profile can increase your SEO visibility ten-fold. It’s no secret that Google favors websites connected to an active Google+ account. So even a basic SEO strategy for Google+ can help you gain exposure, which is essential to optimize for good search rankings. Here are some steps that a search engine marketing company might make on Google+ to attract new followers with SEO techniques.
Verifying Your Google+ Business Page
One of the simplest and often most overlooked mistakes Google+ owners make is to skip out on verifying their Google+ business page. Verifying your business page is essential because it communicates that this is your official page to all the customers and followers who attempt to connect with you on Google+. When your Google+ business page and website is interlocked through the verification process, Google rewards you with a significant SEO boost and an unique URL that increases your visibility while lending a sense of authenticity to your page.
Optimize Google+ Posts
Taking a bit of extra time to optimize your Google+ posts can make a big difference in SEO exposure. Optimized posts are more likely to be seen in Google search results and to attract the visitors who are searching for content like yours. Google+ makes it possible to reach the top of even the most highly competitive search results simply because your posts are deemed relevant to your Google+ followers. This means that even if your posts do not show up on the front page for a set of keywords, it often will show up when your Google+ followers are searching for those keywords. An effective way to make the most of this strategy is to post consistently about the topics people in your target niche are sharing. Optimized posts are more likely to be seen by readers searching for relevant terms, which means greater exposure for your brand and a greater likelihood that readers will turn into customers.
Insert Key Links In Your Google+ Intros
Your verified business page link appears in several places, including the top of your profile page near the Follow button, inside your profile header and on the official links box in your About tab. Make sure to have some extra links to relevant landing pages on your website in the “Introduction” and “Contact Information” sections for your business page and personal profile. The reason these links are so important is that they allow you to create text that encourages visitors to click through to your website. You can also link to specific products and services pages with relevant information.
Join or Create Your Own Google+ Community
Google+ offers an innovative feature that allows users to create communities like Facebook groups, but with the option to manage the community through your personal profile or your business page. You can also alternate between profiles to manage and interact within your community. Any community you create using your business page is featured on your Posts and About tabs. If your community gains popularity, it can be a great way to increase brand exposure as your business page will be at the top right of the community page as its creator. If you gain enough exposure, members of your group can easily turn into clients.
Create Google+ Collections To Index Your Posts
The Google+ Collections feature allows you to categorize posts by topic. This makes it easy for members of your audience to follow only those posts that interest them. This is valuable since it can prevent someone interested in your brand from unfollowing you if they do not want to be bombarded with notifications of content irrelevant to their interests. Once people begin to share your collections, the SEO exposure is likely to make you a go-to resource and give more authority to your brand.
From creating a Google+ profile to helping you develop compelling content to draw new customers, Thrive can work with you to develop a strong social media strategy that works for your brand! Click here or call (817) 642-9686 to learn how you can make the most out of your Google+ profile.
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